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Promotional for Business Gifts

Giving a gift or item to a person promotes a feeling that he/she should return the favor for your kind gesture. In terms of promotional products, the giving makes the person more likely to do business with you. According to research done by L.J. Market Research, 52% of participants given promotional pencils or items ultimately did business with the company. The remaining 48% said they would be more likely to do business with that company in the future because of the gesture.

Giving out promotional or printed pens or wooden pencils is a very effective way of starting a conversation with a potential client. Handing a gift item over breaks the ice allowing for conversation, and because of the gesture, the potential client is likely to listen to what you have to say.

Draws Attention

Every business or company wants to be the popular table at the trade-show. Every company wants attention for its products and brand. Promotional products like personalized pencils are a great way to attract that attention. The word “FREE” is very powerful in the field of marketing, so why not offer free stuff like printed pencils or branded pens? Promotional products can help open lines of communication, but will also get people to you all in their own. A company trade-show booth can only be viewed from so far away, but to reach people all the way on the other side of the convention center, send a promotional product after them. Those who receive your promotional product will likely be wandering around the trade-show giving a chance others to see it. This will strike up conversations that promote your product.

Remain Around for a Long Time

TV ads might run for a few weeks, billboards for a few months, etc. but promotional products like printed pencils or personalized pens are a unique form of advertising that will continue to advertise to new markets for an unlimited amount of time. Branded products are simply useful e.g. pencils, pens, t-shirts, mugs, cotton bags etc. They are simply needed in everyday life, which makes them inclined to long term exposure

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Pens or Printed Pens for Business Gifts

Giving a gift or item to a person promotes a feeling that he/she should return the favor for your kind gesture. In terms of promotional products, the giving makes the person more likely to do business with you. According to research done by L.J. Market Research, 52% of participants given promotional pencils or items ultimately did business with the company. The remaining 48% said they would be more likely to do business with that company in the future because of the gesture.

Giving out promotional or printed pens or wooden pencils is a very effective way of starting a conversation with a potential client. Handing a gift item over breaks the ice allowing for conversation, and because of the gesture, the potential client is likely to listen to what you have to say.

Draws Attention

Every business or company wants to be the popular table at the trade-show. Every company wants attention for its products and brand. Promotional products like personalized pencils are a great way to attract that attention. The word “FREE” is very powerful in the field of marketing, so why not offer free stuff like printed pencils or branded pens? Promotional products can help open lines of communication, but will also get people to you all in their own. A company trade-show booth can only be viewed from so far away, but to reach people all the way on the other side of the convention center, send a promotional product after them. Those who receive your promotional product will likely be wandering around the trade-show giving a chance others to see it. This will strike up conversations that promote your product.

Remain Around for a Long Time

TV ads might run for a few weeks, billboards for a few months, etc. but promotional products like printed pencils or personalized pens are a unique form of advertising that will continue to advertise to new markets for an unlimited amount of time. Branded products are simply useful e.g. pencils, pens, t-shirts, mugs, cotton bags etc. They are simply needed in everyday life, which makes them inclined to long term exposure.

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possible is helpful

1. Concentrate on a Single Brand. Every successful company out there began by focusing its resources and branding energy developing an individual brand: the name of the organization. It would be somewhat laughable if you create myriad brand identities. Besides confusing your customers, many brands will overwhelm your resources and energy. Think of iPad, as a prime example. When Apple introduced the iPad, they didn’t focus on production of multiple models say iPad 2 or iPad Air, but rather iPad as a single brand. That is the magic of a single-brand focus. It has proven to be effective irrespective of the type of business.

2. Keep the Name Simple. A short, memorable name is ideal for your brand. It works 100% each time. Think of Google, for instance. Not many people – let’s be honest, a couple of individuals – remember it’s original name: Make your brand’s name hard to mispronounce and difficult to misspell. As trivial as those might sound, you want your customers to find you in major search engines without any hassle, and to refer your brand quickly to friends and family. If you want to pave paths once walked by giant brands like HP, follow this rule to the latter.

3. Check if your URL is available. Once you’ve got a catchy name, let it pass through the last test: URL availability. It’s paramount that you choose a brand name that matches an available domain name (URL). Registration engines like Register.com or GoDaddy.com are instrumental in your quest to find a befitting name. For brand marketers, a catchy, short and memorable URL is a slice of heaven.

4. Be Consistent. Consistency in the application and usage of your brand is very crucial. Perhaps your brand should have a consistent language, feel and look. Think about it, do you want to be called Home Fitters or HF? Stick to one.

5.

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down as many ideas as possible is helpful

Here, I am going to walk you through the top tips you’re bound to consider to develop a solid brand.

1. Concentrate on a Single Brand. Every successful company out there began by focusing its resources and branding energy developing an individual brand: the name of the organization. It would be somewhat laughable if you create myriad brand identities. Besides confusing your customers, many brands will overwhelm your resources and energy. Think of iPad, as a prime example. When Apple introduced the iPad, they didn’t focus on production of multiple models say iPad 2 or iPad Air, but rather iPad as a single brand. That is the magic of a single-brand focus. It has proven to be effective irrespective of the type of business.

2. Keep the Name Simple. A short, memorable name is ideal for your brand. It works 100% each time. Think of Google, for instance. Not many people – let’s be honest, a couple of individuals – remember it’s original name: Make your brand’s name hard to mispronounce and difficult to misspell. As trivial as those might sound, you want your customers to find you in major search engines without any hassle, and to refer your brand quickly to friends and family. If you want to pave paths once walked by giant brands like HP, follow this rule to the latter.

3. Check if your URL is available. Once you’ve got a catchy name, let it pass through the last test: URL availability. It’s paramount that you choose a brand name that matches an available domain name (URL). Registration engines like Register.com or GoDaddy.com are instrumental in your quest to find a befitting name. For brand marketers, a catchy, short and memorable URL is a slice of heaven.

4. Be Consistent. Consistency in the application and usage of your brand is very crucial. Perhaps your brand should have a consistent language, feel and look. Think about it, do you want to be called Home Fitters or HF? Stick to one.

 

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design a logo according

Last Sunday night I was fortunate enough to attend Adele‘s second sold-out concert in Brisbane. It was the city’s biggest-ever concert, with more than 60,000 adoring fans packed into Brisbane’s iconic sporting stadium, The Gabba. It’s no wonder. The British superstar has sold millions of albums, won numerous Grammy awards and has one of the most powerful voices in the music industry.

Yet on stage, Adele is so down to earth. She’s funny, genuine and authentic. She’s entertainment royalty, world class, yet people can easily relate to her.

Adele has the ideal personal brand. There are so many lessons we can learn from her for our own personally branded businesses. Adele shows us that we can stand head and shoulders above the rest and still make genuine, meaningful connections with people.

But how, exactly, does she do this?

1. She’s instantly recognisable.

Central to Adele’s personal brand are her stunning eyes and trademark bold lashes. Adele likes to wear dramatic false eyelashes and thick eyeliner. At her concert, she appeared on stage with her eyes cast downwards. When the song “Hello” began, her eyes flicked open and the crowd roared with delight. It was something they immediately recognised and could connect with.

2. She shows us she’s human.

Adele has an incredible sense of humour. Her infectious laugh and ability to poke fun at herself on stage makes her so human. Despite her light-hearted persona, it’s fair to say many of her songs have a melancholy undertone. Something she addresses on stage when engaging directly with the audience. This kind of personal interaction brings her even closer to her fans. She acknowledges her dark side, but can also lighten the mood when it’s needed. Rather than automatically moving from song to song, she asks the audience questions: “How are you? Are you having a great time? Who received tickets to tonight for their birthday?” This demonstrates that she respects and cares about her fans, reinforcing her connection with them. Her comical reaction to some uninvited guests on stage, in this case Brisbane’s renowned subtropical insect life, drew many laughs from the crowd and reinforced she’s only human.

3. She shares aspects of her life, interests and vulnerability.

What really came through in Adele’s show was the love she has for her son. She talked about how he makes her world so special. She even took the time to make the children who were at the show feel included. Adele also revealed another – perhaps surprising – passion at her concert: basketball! Her own “kiss cam” – a live video feed during basketball and sporting events, where a camera scans the crowd and selects a couple who are encouraged by the audience to kiss – was a real hit. It was yet another insight into her sense of humour and “Adele the person”.

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ways you can go about

Nowadays, there are many ways you can go about getting your website logo design created. There are hundreds of companies that offer logo designing services but, you must be able to tell the difference between a professional logo design company and an amateur freelancer. Most of the time businesses just search for the most affordable service without knowing the huge difference between an average designer and a good designer service. There are many reasons you should hire the services of a professional designing company, as can be learnt here.

Remember that your website logo sketch acts as the identity of your business and it is used in order to promote your company to your audience. So, it is most important that you take the sketch seriously and get it designed from a professional designing company. An amateur, freelancing or cheap designing service simply means that your business image is also going to look cheap and unprofessional. A professional company would have all the tools, applications and the expertise required to create the most effective logo for your company.

A company that is not a professional logo design service is going to compromise on a multitude of factors so as to save costs. And, the result is going to be a cheaper design. For example, many freelancers and cheap companies use clipart, whereas the professional ones use entirely original images. You can expect a professional designing company to use only Pantone colors that produce the best colors and the best printing results as well. This technology is used by printing and designing companies so as to produce precisely the same color used on the software.

When designing your website logo sketch, professional companies keep an eye on color psychology. For example, certain colors are more effective for the promotion and representation of certain types of products. And, some colors are a clear turn-off for customers. It is the job of a professional designer to know what colors are going to work for a given type of business, and he/she would know how to get the maximum impact for your business.

The unique thing about a professional logo design is that it should look the same whether it is printed on a 10 meter tall signpost or as a 1 cm logo on a stationery. Expect a professional designing company to create a logo for you that can be used in different formats, with JPG, TIFF and PNG being the most widely used formats.

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Logo Design Trends for 2017

This has been a good year for explorations regarding Logo design services. We have been analyzing trends throughout this year to find out if something new can be done and where we are headed.

Without further ado, here are some clues and a guide to what to do with the blueprint of logos this year that is just around the corner.

1. Design with negative space

It is a good idea to keep it as simple as possible while creating logos designs. The more colors and elements you add, the more problematic and expensive it will be to scale it. If you want to be simple but creative, you need to follow the trend of negative space.

2. Superimpose gradients

Bright color schemes are involved as gradients overlap in the design. Web-based companies request this technique in their logo to create a greater impact.

3. Logos in offset

In this method of design the logos use the initials of the company, the graphic company plays with the initials of the company when asked to use them as a logo mark. Usually, this path is chosen to give a nice touch that makes the design more noticeable.

4. Put shadows on the logo

The technique of superimposing shadows was used a lot this year 2015. It is a technique where the design elements overlap to provide a dark feel to the logo.

5. Using subtle gradients in logos

This technique is used to provide a more fluid feeling in a logo, which adds intensity to the logo and makes it look more professional.

6. Thin and bold lines

Thin and bold lines are used to draw a logo. With this technique, you do not need to fill up space. It is made to help the pencil tool. It is an elegant method.

7. Design of logos with single line arts

This technique is magic, which will turn it into a new technique this year. It is used to create dynamism in the design. Only one brush is used to form this type of logos.

8. Use of handwriting

The handwriting technique is used to make the logo design more noticeable. Subtle pencils and pointers are used to give a delicate feel to the design. Looks stunning and sophisticated.

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How Mobile Apps Are Augmenting

With the whopping rise in smartphones usage all over the world, mobile apps become a prominent tool for companies to grow their brands globally and strengthen their business presence. Since their very inception, apps remained the most preferred means for mobile phones users to consume information and indulge in different activities. Smart brands, on realising the true worth of mobile apps are creating astounding apps for representing their brand to the worldwide audience. An app emerged rightly as an additional channel for the brand marketers to engage with their targeted customers by just giving away alluring offers, on-demand services, relevant company information, other after-sales and customer services.

Thus, how the brand reputation of businesses are soaring in the international sphere after they bring such benevolent apps into the market is worth unfolding.

Fosters a legitimate channel for marketing

The foremost reason for apps getting a prior attention by businesses is its capability to provide all business and promotion related information to the target customers. From general information to product prices, search features, account registration and notifications for offers, all are brought together at one place in the app. This aptly helps companies to remain visible consistently to the customers. They became the perfect means for direct interaction with customers who can get personalised services and receive push notifications timely whenever their favorite items are on offer.

Builds a strong recognition of the brand

Mobile apps hugely contribute to company’s brand recognition. Acting like a digital business card, an app become the common platform through which customers can get real-time information and services. While businesses can bring in their apps with any random idea, be it functional or just informative, the basic objective always gets fulfilled. With more people involved with an app, the greater is their inclination towards the brand whenever they are in need.

Beats off competition in the market

In this fast-paced business environment, where competition is getting intense with each passing day, mobile apps are a great way for businesses to stride past their competitors. Anyone embracing the idea of mobile app at the earliest will evidently become preferable to the customers in the target market for its such a front running business approach. Thus, apps are empowering businesses, especially the small and mediocre companies to take a grand leap, ahead of other identical firms and become incessantly popular in the market.

Bridges the gulf customers and company

Another paramount factor for businesses to conceptualise an app and make it live is that it helps in earning more reputation by cultivating customer loyalty. By staying close to the customers all the time and remain accessible to them in just a ‘tap’ away, brands are instilling a sense of loyalty and reliance on their customers. While brands are gradually losing the influence of their digital or print advertisements on their customers, apps came as a fresh strategy to win the trust of customer base by fostering a strong personal connection with them.

 

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What Trends Will Custom Packaging

Marketing experts predict some global packaging trends that are going to prominent in the industry in 2017.

• Simple, bold and clear: going back to fundamentals is a trend that never dies. This year the version of simple, bold and clear is going to be more expressive and more persuasive to the customers. Using minimum elements in the package design can promote the product in a very decent way. In today’s fast moving world consumers have not much time to read each and every detail given on the box? So just stick to the essential information and help the purchaser to make the right decision. A clear, clean design can convey the information and make the product shine using simplicity.

• Custom lettering: every designer loves mind grinding and to get crafty to generate some of the best work by hand. They do this practice to get the original effects in the designs. Irregular line and natural texture files can make a product stand out in comparison to the digital designs and patterns. This natural look can create a feeling of warmth to the product making it feel complete, wholesome. So in 2017, we are going to witness a comeback of custom hand lettering as a packaging trend.

• Play with colors: generally colors do stimulate emotions and affect the purchasing decisions. For this reason, choosing colors has always been one of the major decisions in packaging design. Bright and vibrant colors are going to make colorful scenes on the store shelves in 2017. We have seen that different colors are used to differentiate varieties of a product. A consumer might not remember the name or number of their favorite product, but they surely are able to recall the packaging color. All this involved a color psychology and if used properly words might not be needed in 2017.

• Using illustrations as narrative: behind every packaging design, there is a story. Customers seek out and cherish the stories which they feel close to their hearts. Using an illustration technique in packaging design can be very helpful in telling your brand story. This style can take the customer into the fantasy world. The illustration is gaining its place in industry, and in coming years are the years of carefully crafted, content rich illustrations.

• Go Vintage: packaging designs are getting popular every year through the use of new technologies and materials. Vintage designs bring back the memories of people who actually lived through that time. The success key in going vintage is to find the balance, evoke nostalgia and maintain a sharp modern look at the same time.

• Ingenious die-cuts: most traditional box designs conceal its contents, but contemporary designers are conducting experiments with die-cutting by showing the product and to use it to their advantage. If the packaging can show the product in the most meaning full and clever manner that means there are more chances that buyer would stop and take a notice of the product.

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Brands, Lifestyles, and Complications for Consumers

In an advertising age of quick-witted humor, flashy visuals, and memorable mascots, companies must constantly compete with one another over more than just the quality and originality of their product. This came up in a conversation I recently had with a marketing professional, who asked to remain nameless. The particular advertisement in question was Taco Bell’s recent graduation themed clip. In this advertisement, a Taco Bell spokesman jokes that it is a shame one graduate has his degree in arts. While it isn’t incredibly productive to hold a grudge against a corporation, many people have expressed distaste and anger over this commercial, which played online, on television, and at the movies. What exactly is the problem here? Other than the fact that Taco Bell seems to be alienating one of its largest customer bases (college-aged liberal arts students), it seems that consumer and company relationships have become too personal. Brands are increasingly involving themselves in the lives of customers, and, while this is good for the companies, it requires a great deal of responsibility on the advertiser’s part to not step on any toes or underestimate the intelligence of the consumer.

Deborah Weinswig (2016) takes note of the growing phenomena in branding, explaining how brands are extending beyond the product and into personal experience and identity. Weinswig writes, “The most successful brands are telling a story that consumers are eager to hear and be a part of, which usually goes far beyond whatever the brand is actually selling and delves more into experience.” My friend, who has worked for fifteen years as an entrepreneur in the Oklahoma City area, dissected this problem by pointing out that new commercials are becoming less about selling a product, and more about selling a lifestyle. While this is certainly not a new phenomenon, it is an increasingly evolving occurrence that comes with popular nationwide chains. There is already widespread brand recognition for chains like Taco Bell, who encourage their loyal customers to enjoy the “Live Màs” lifestyle. Brands like Taco Bell, Arby’s, Totino’s, Wendy’s, McDonald’s, and Coke have large social media presences where they produce content, whether it be funny, pointed, or informational, almost constantly. Instead of fighting for interest in their product, companies today are competing for attention by producing funny and outrageous content in order to associate their brand with different aspects of a customer’s life and personality.

If there is any danger in this, it is to the customer, not the company. While Taco Bell may have alienated a few regular purchasers by putting down arts students, they likely didn’t see a large drop in their profits, despite the rage on social media. From a marketing perspective, modern schemes of advertising through a comedic and personal outlet, whether it be on the living room T.V. or the potential customer’s Twitter feed, are good for business. The problem, we surmised, comes down to how seriously we, as consumers, take our relationship with our preferred brands. While large corporations make absurd or overpriced commercials that can cause outrage, eye-rolling, and headaches, consumers must be careful to not get caught up in the “lifestyle” of a brand. Although life has been made easier and more enjoyable by chains and franchises, consumers should be careful not to become beguiled by clever marketing tricks that put more effort into swaying public opinion through flash and aesthetic than product quality.