Successful internet marketers say money is in the list. But how true is that really? You may want to ask if you are new to this whole idea of email marketing. Well, email marketing has been around for quite some time now, and building a list is the most important component of email marketing strategies today. Without a list, you won’t be able to capture leads and convert them to customers, and hopefully repeat customers. That simply means a list is something to swear by, because there’s more opportunity to it than you could ever imagine. Your list will help you bond with potential customers and win their trust in the end. That makes economic sense, isn’t it?
Well, there are a few things you need to know before setting up that list which will act as a magnet to attract visitors, and that’s in relation to squeeze pages.
The following are 5 very powerful list building techniques that will make your website irresistible to people who dare visit it:
1 The power of creating a sense of scarcity and urgency
This is the most important thing when it comes to building a squeeze page. Creating a sense of urgency will make people rush towards subscribing to your offers. Let the reader know that your offer is not available always, and so they should subscribe before the amazing bonuses expire. Be brief, and always provide them with a reason to sign up.
2 Make it easy for them to sign up
The squeeze page template should feature the subscription box in a prominent area. If the subscription box is not visible enough, visitors won’t bother finding it. At this point, they’ll leave. The rule of the thumb is that you must not let customers leave your website without offering them a chance to sign up.
It is always advisable that you experiment with different squeeze pages to see which one works better. For instance, you could change the font color from time to time, and also vary the headlines to find out what works and what doesn’t. You could even use a different background while taking note of the figures relating to your opt-ins. Once you identify that which brings the best results, stick to it.
4 Take advantage of bullet points
Bullet points enable you to convey so much using as few words as possible. After all, your squeeze page doesn’t need too much information. You want to communicate with as few words as possible, and that is what builds a perfect squeeze page.